Despite the chaos, Twitter sign-ups are at an all-time high with new features
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Twitter sign-ups and active user minutes hit an all-time high, even as controversies surrounding the social media platform persist.
Elon Musk has shared slides from a company-wide meeting showing this new feature Twitter registrations, active user minutes and engagement are at their peak. However, the popular social media platform has been shrouded in controversy since Musk took over as the new owner, with Twitter closing its offices for a few days, ongoing issues with its blue check verification system and reactivation controversy of banned accounts.
According to the slides published by Musk aa tweetAn average of more than two million users sign up to the platform daily, a 66 percent increase over the same period in 2021. New signups aren’t the only metric that has increased, with minutes active users who see a similar increase. trending to an average of more than eight billion active user minutes per day for a one-week period beginning November 16. This growth is impressive in the face of users threatening to leave the platform, with many Twitter users flocking to platforms like Mastadon. and Hive Social.
‘Twitter 2.0’ to bring a bunch of new features
The slides also include information about new features coming to “Twitter 2.0,” including more engaging advertising, high-quality video, long-form tweets, encrypted direct messages and a revamped Blue Verified. The updated verification system, expected to roll out on December 2, will include three verification marks: gold for businesses and gray for government entities, while the original blue check will return for individuals. However, just paying for Twitter Blue won’t be enough to get the blue check. Musk says the accounts will go through a manual authentication process before the check is activated to reduce impersonations and fake accounts.
End-to-end encryption for DM is the most intriguing of the new additions, and a long-awaited feature that’s essential to keeping DMs private and secure. Twitter tried encrypted messaging called Secret Conversations in 2018, but it didn’t get past the prototype stage before being abandoned. End-to-end encryption is a must-have feature if Musk plans to follow through on his plans to turn Twitter DMs into a full messaging service with voice and video calling like WhatsApp and Signal. Long-form tweets will help people avoid sharing screenshots of Notes apps, and high-quality video is the first step in Musk’s vision to turn Twitter into a competitor to TikTok, Twitch and YouTube.
However, high user engagement and new sign-ups may not be enough to secure the future of the social media company. The list of advertisers leaving Twitter continues to grow, with controversial decisions like reinstating Donald Trump’s account after a Twitter poll and allowing other banned accounts to return to the platform not helping. Musk remains optimistic, however, he mentions in a follow-up tweet what do you see”Twitter surpassing one billion monthly users in 12 to 18 months.”
