Glass Onion box office reaches the top 3, although in fewer theaters

Rian Johnson’s The Glass Onion will likely land in the top 3 at the domestic box office this holiday weekend while opening in less than 1,000 theaters.

The next sequel Glass onion: a mystery beyond the knife will likely debut at the top of the box office, despite a limited release window in fewer theaters. Rian Johnson’s 2019 feature Knives out it marked a return to form for the director in the eyes of some audiences after a hostile reaction to his own Star Wars: The Last Jedi. The murder mystery film stars Daniel Craig as Benoit Blanc, a detective tasked with solving the apparent murder of a wealthy novelist. Knives out was incredibly successful, and led to the production of an exclusive sequel for Netflix.

Ahead of its highly anticipated streaming premiere, Glass onion: a mystery beyond the knife will end a limited release in the top three rankings at the domestic box office. Limit date reports that the sequel should earn an estimated $14.5 million in its first and only week in theaters, which would surpass all other adult options, including the Jonathan Majors-led one. devotionby Luca Guadagnino Bones and allby Steven Spielberg The Fablemansi the menuaccording to the predictions of the experts.

Related: When Glass Onion Debuts on Netflix

What Netflix could learn from Glass Onion’s box office performance

At first sight, Glass Onion: A Knives Out Mystery’s Box office projections seem low for a sequel to a popular original that hit many critics’ top 10 lists in 2019 and has likely become a modern classic. However, Netflix is ​​only releasing the film in 638 theaters nationwide compared to the projected No. 1 and No. 2 films. Black Panther: Wakanda Forever and Disney Strange Worldrespectively, which are found in more than 4,000 rooms. Glass Onion: A Knives Out Mystery’s Projected revenue is around $4 million for Disney’s new animated adventure, which makes its performance even more impressive, though that may say more about Strange World visibility that the Knives out sequel

There are a couple of key takeaways Glass Onion: A Knives Out Mystery’s expected performance to take into account. The first is that audiences are quantifiably excited about the film due to the positive perception of Johnson’s first film in the franchise. Knives out, and the outstanding cast of the sequel. Additionally, promotional materials such as the film’s trailer promise a bigger and better murder mystery with equally humorous and charming notes, qualities that made Knives out successful The second fact is that Netflix may have made a colossal mistake by not releasing it Glass onion: a mystery beyond the knife in more theaters. Despite being the widest theatrical release to date, a standard release could have grossed over $50 million in ticket sales.

Unfortunately, the public may never know just how well Glass onion: a mystery beyond the knife reportedly performed this weekend, as the studio does not disclose its finances. Still, the suspicious numbers indicate that Netflix missed a huge opportunity to launch the Knives out sequel in more rooms. Looking back at what could have been Glass onion: a mystery beyond the knifeNetflix may opt for a more aggressive theatrical push for critical projects in the future, including those in development. Knives out 3. These campaigns will be essential if Netflix acquires more alternative adult programming that can give the MCU and children’s movies a run for their money.

Read next: Are glass onions better than knives?Source: Deadline